A strong proposal shows the client you understand their problem and can solve it.
Structure
- Cover and executive summary.
- The client's problem in their own words.
- Your solution and approach.
- Deliverables and timeline.
- Pricing with clear options.
- Credentials: team, past work and testimonials.
- Terms and next steps.
Tips
- Keep it clear and specific
- Focus on outcomes
- Use professional formatting
- Follow up within a week
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