Search engine optimisation (SEO) helps your website appear when people search for what you sell. Unlike ads, SEO traffic keeps coming without paying for every click.
1. Keyword research
List phrases customers use, such as "plumber in Ntinda". Use Google autocomplete, "People also ask" and Search Console data.
2. On page SEO
- Main keyword in the page title, URL and first paragraph
- A unique meta description
- Clear headings
- Descriptive image names and alt text
- Internal links
3. Local SEO
Create a Google Business Profile, keep contact details consistent and collect genuine reviews.
4. Helpful content
Write guides answering real customer questions. Original, people first content wins over keyword stuffed pages.
5. Technical basics
- Mobile friendly design
- Fast loading pages with compressed images
- HTTPS
- XML sitemap submitted to Google Search Console
6. Backlinks
Earn links from directories, partners, local media and associations.
7. Track progress
Use Google Search Console and Analytics. SEO usually takes three to six months to show strong results.
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